RAK vitrified tiles face competition in the future.

Step RAK ceramics in the global market to face competition in the future
continues to be perfected by the steps taken by the leadership of the company.
The ceramic industry is showing greater market trends by providing opportunities and challenges. The vitrification tile market has also increased significantly as well as mosaic ceramics in global markets to various countries.

Industrial area is a ceramic tile market globally with considerable industrial demand with capacity, supply, money utilization continues to increase. Instead tile producers also provide investment development with a feasibility study and a period of time for their payback.

Industrial area is a ceramic tile market globally with considerable industrial demand with capacity, supply, money utilization continues to increase. Instead tile producers also provide investment development with a feasibility study and a period of time for their payback.

One of the market traits in today's era of globalization is the unlimited dynamic of competition to market products including the tile market of course. If you want to exist in the competition then the ceramics company needs to be developed product design development to produce this product that is unique and difficult to imitate by the competitors.

Diversified tile products provide the power that provides greater opportunities if the product has a larger local content so that cost can be kept as low as possible.

A large population is the potential for marketing of tile products. So also with the construction of property continues

For RAK Ceramics has developed the service and quality of materials by providing a complete transformation service provider with the implementation of support services.
The service to the needs with the constantly growing business needs are mainly focused.



The company has spent $ 1 billion to produce ceramic and sanitary tiles and SIAP users have completed initial placement in UAE from 2013 - 2014.
CSC MEA to roll out these dedicated transformations to run business transformation in three countries plus CSC in Mumbai to do important work.

"We invest a lot and also implement ERP as well as IT infrastructure which is a big step as a global company to join global consultancy partners." Improvements will continue to modernize business processes for improvement on CSC MEA The solution is with next generation infrastructure. will be sustainable growth with continuous strengthening with existing business mechanisms and procedures, "said Abdallah Massaid CEO of RAK ceramics group.

The strategic partnership is the Middle East CSC as well as Africa and RAK ceramics demonstrates an ongoing commitment to providing clients and partners of world-class solutions that will delivers competitive advantage and capability and we are delighted to work together with RAK ​​ceramics in their transformation "said Alok Bapna manager director of CSC Middle East and Africa.

Clearly we see a strong commitment from RAK ceramics to continue to take part in the tile and ceramic business both in the development of the company by opening a new market that is almost continuous. If the company wants to exist then the next step ahead is planned primarily for the development of the company.

Large companies like RAK ceramics have the means and infrastructure to grow their business to be more competitive in the global market. China is a major player in the ceramics industry and followed by Brazil and is India.

India vitrified tiles are constantly expanding to meet both domestic and export needs

Development is India's tile industry initiative to develop continue to meet domestic demand as well as for export. The government has also stepped up focusing on affordable low-cost housing besides fostering a major health and education sector.

The realty market is still in recovering, nevertheless the company that produces large-scale tiles with more innovative products suit the needs of consumers and the appropriate placement in the competitive market in the real estate market. Tiles should also be designed for construction still on the construction field in cities of large and small cities.

The government also plans to allocate significant amounts of infrastructure to boost the industry. The concept of cheap housing that can be affordable and successfully executed and run by developers using local materials. For that tile manufacturers also improve their skills and technology without sacrificing strength, structure and performance life. The influence of architects to use materials that use tiles in the design to encourage active growth.



Interest rate reductions are helpful for more developed tile industries and also ensure the tile industry is growing.
The health sector is also growing rapidly by building many hospitals and is a national health mission. In addition the aviation sector is also building several airports. The education sector also built many schools and colleges to build a new campus campus.
All that requires many tiles. In addition the insurance sector is also ready to upgrade all their properties across India.

The Indian government has also increased budget allocations to encourage development. The state government also follows.
Tile producers must keep up to date with existing developments. Retail expansion is very important. The tile company should also improve the experience for retail customers. The series of tiles for floor and wall are in great demand so the margin for retail is also very big.

The tile company must remain consistent to keep abreast with the use of a continuously developed, systemic and technological strategy.

Vitrified tiles get a strategic place because these tiles can be printed with digital printing technology. The tiles produced now come with high abrasion, stain resistant, strong and durable and other technical qualities favored by consumers. The market now tends towards vitrification tiles. Textures that are now able to create with textures such as wood, bamboo, slate and so it looks more natural to make the product more functional and is a good base for the tile industry for further product development.

As is known the tile industry is very capital intensive. For that technological improvement, fuel efficiency, the strengthening of distribution channels are very important for tile producers to keep competing very fierce market.

The tile company's margin are also determined by brand building, providing well after-sales service, in collaboration with architects, increasing realization in the retail market to increase substantially tile company margins.

However, the experience of buyers in India is not a pleasant thing. Tile manufacturers should build better display capacity to help consumers visualize what will be built. Of course this is the role of architects and influencers. Technologies such as 3D views VR or Virtual reality as well as traditional mock-up techniques. All this will help significantly benefit tile marketing.

Vitrified tiles price can varies with many factors

Modern home floors always take into account to use quality materials. It's just that often a consideration is the price. This is because the price is directly proportional to the quality. The better the quality the more expensive.

Floor tile selection is often the top choice because the tiles always look beautiful, clean and shiny, strong and durable and fairly easy maintenance.
Beautiful home flooring is one important element of interior design and should be a concern before purchasing materials for use on the floor. The use of the floor for your interior design should be tailored to the style of your main interior design.

Prices for vitrified tiles are generally higher than the price of ceramic tiles. Calculation of tile price per meter must be calculated with available fund. The total cost incurred must be in accordance with the floor to be installed either for new home construction or when homeowners will renovate the floor, let alone they plan to replace tiles such as using vitrification tiles.
Price calculation is always a major concern before purchasing materials.

Various sizes of tiles are sold in the market such as 20 x 30, 30 x 60, 30 x 45, 60 x 60 cm but there is a building store that sells in a square feed. Price depends on the quality of each material.

The competition of tile producers including vitrified tiles is also increasingly fierce in the market with its many new products as well as new producers to produce floor tiles. Tile manufacturers will always offer more competitive price and good quality and claim to be the best. You will easily find a variety of designs, colors, textures of tiles that can be used for flooring, inner walls to the terrace of the house.

You must be wise to choose the material for your home. Usually buyers will find the cheapest price of the tiles displayed. For that ceramic shop vendors also provide various products in accordance with the quality of goods they sell.

The investment you plant on the floor is certainly not small. Floor is one of the most expensive investment in a house. If you think so then you should buy quality materials that can be used for a long time. Strong and durable, resistant to scratches, the color does not fade in the long term because sunlight is a characteristic of tiles in general. You can be disappointed in time not too long your tiles experience it crack and have to replace it let alone to have to dismantle the floor.

Usually buyers have already determined materials such as tiles with brands they already know so far because of the quality. Well-known brands at home and abroad are usually the guide to buying tiles. Buyers will spend a little more cost but the quality of their ingredients are confident with the results obtained by wearing it for years.

The type of tile you use is also different for the floor and wall. So also with the bathroom, kitchen, bedroom, terrace and garage, and so forth.
Selection of materials you can see first on the internet before you shop at the store building materials. Price fluctuations always occur depending on various factors in big city cities compared to rural areas

India is one of the producers of vitrified tiles and ceramics

The growth of ceramic production as well as Indian vitrification tiles rose rapidly and data in 2015 rose sharply in line with the increasing demand of ceramics today. One key to success in marketing ceramics is the branding that is already known to the public so that with a brand or branding that has been known then the sale will rise quickly because the quality that has been guaranteed so far will be a reference to buy the product.

Tile sales so far by tile companies are for institutional development and dealership while the rest is for final consumers.

Tile sales so far by tile companies are for institutional development and dealership while the rest is for final consumers.



At present the world's largest ceramic producers are China and Brazil and the world's third rank is India. Ceramic usage growth of 15% per year and the use of tiles is used in urban areas, the rapid growth of the retail industry and a bright outlook for India's economic growth. Ceramic production is a significant contribution to the country's GDP.

Tile is one vital enough on the construction of a house. Selection of tiles is also done strictly. But are consumers included in India aware of the quality of the tiles with their chosen brand?

A common example is the vitrified tile is a very small tile in water absorption that is 0.5% and resistant to acid and technological advances make this tile more superior to other types of tiles. The use of tiles depends on the room likes for floor, wall. In addition vitrified tiles in polish so shiny.

Currently tile imports are very much as well as brands that are circulating in the market.
For in India alone there are 14 national and regional producers there are about 200 and most are based in Gujarat. Usually consumers only remember some brands in the local sector. These brands play an important role in investing in marketing, including in advertisements that are displayed and consistently displaying designs with their new  technologies as well as regularly in tile exhibitions. An increase in demand raises preference for marketable brands and strong brand disposal will enjoys growing demand for tiles.

As it is known that Morbi is the world's largest tile producer although they are actually very little following the various tile exhibitions that existed during this time.

Morbi belonged to the family even thought the brand was not so important and gave the impression Morbi did not pay much attention to their brand or branding. Maybe it's just a matter of time that realizes the importance of branding on a product.

To create a good equity tile industry requires a professional and structured approach so that they can continue to compete in the increasingly tight tile industry. It is important for tile manufacturers not only to brand the consumers but also the brand identity which of course with their quality is widely known by the public.

Thus they will gain a sustainable competitive advantage and this is not just a marketing task but also for the whole organization.
In addition, market conditions are important for the tile industry business whether the products produced are well received by the public.
The commitment of top management with their branding is crucial to provide definite growth for the tile products they sell for the long term. Brand growth and branding as well as good tile quality then India will become the world leader in ceramic production.