Manufacturing and problems faced

Vitrified tiles manufacturers experience many obstacles despite great opportunities

Small and large scale manufacturing industries including companies in India such as vitrified tiles always have obstacles to be faced by company companies that must be completed. Many of the common problems facing the manufacturing industry and the problem can be different for each company.

There are about 10 major companies in India producing tiles such as: Kajaria Ceramic, Rak Ceramics Pvt, Sonata Ceramica Pvt, Jhonson Tiles, Bajaj Tiles Limited, Orient Bell Limited, Nitco Limited, Somany Ceramics Limited, Cera Santaryware Limited, Hindware Homes Limited and many small firms that exist to produce tiles with existing constraints.

For small-scale companies including tile companies such as those who still use traditional technology does not have the research & development that is useful to run an useful research for the development of products with the latest technology including a variety of styles so that consumer more choices.

Increasingly fierce global competitions like China is always the toughest competitors. For materials such as plastics, metals, to electronics, the country is so much cheaper that many other countries are overwhelmed by it.

Large and crowded residents have always been the main attraction for investors because the population and large population density will provides a large market. Cost-effective market character forces the industry to press prices because of increasingly fierce competition among producers including tile manufacturers. It is not easy for the industry.



Technological trends are changing rapidly. Products with new designs are always popping up, old product products will be left quickly. If companies cannot adjust to technological advances then their products will be difficult to market and abandoned by buyers.

The quality of human resources quality and productivity are still low so that the product quality results are not as expected. For company management not only highlight employees but also problems with leadership. For that required leaders who are able to resolve conflicts among functions of management functions.

For the tile industry the common problem facing is fuel. The ceramics industry is generally currently using natural gas. Natural gas supply may not be optimal and prices are always fluctuating so that production is also not optimal.
If the gas supply is reduced it will have a big effect on the production of ceramics. Energy is the biggest threat to tile and ceramic manufacturers.

The availability of raw materials are an absolute thing. The tile industry requires raw materials such as clay, feldspar, zirconium silicate, talc, silica sand and dolomite. The raw materials are needed in large quantities with good quality. If the raw materials are still dependent on imports, the competitiveness will also decrease as production costs are also more expensive.

Marketing is also very important. Companies must also actively conduct exhibitions in the region and among countries to market their products. Moreover, the producers are still new.
Creating attractive packaging is also a special attraction for buyers, including one way to introduce the brand to consumers so that the goods produced are still in demand.
Property growth strongly supports the sale of tiles. If the property is sluggish then tile sales will also drop significantly.

Despite many obstacles to the tile and ceramic industry the opportunities of tile and ceramic industries are still very potential given the ever-increasing property growth especially for densely populated areas. It's just that every tile and ceramic producers should be skilled to stay competitive to seize the existing market share