India with vitrification tiles and ceramic industry

India is one of the producers of vitrified tiles and ceramics

The growth of ceramic production as well as Indian vitrification tiles rose rapidly and data in 2015 rose sharply in line with the increasing demand of ceramics today. One key to success in marketing ceramics is the branding that is already known to the public so that with a brand or branding that has been known then the sale will rise quickly because the quality that has been guaranteed so far will be a reference to buy the product.

Tile sales so far by tile companies are for institutional development and dealership while the rest is for final consumers.

Tile sales so far by tile companies are for institutional development and dealership while the rest is for final consumers.



At present the world's largest ceramic producers are China and Brazil and the world's third rank is India. Ceramic usage growth of 15% per year and the use of tiles is used in urban areas, the rapid growth of the retail industry and a bright outlook for India's economic growth. Ceramic production is a significant contribution to the country's GDP.

Tile is one vital enough on the construction of a house. Selection of tiles is also done strictly. But are consumers included in India aware of the quality of the tiles with their chosen brand?

A common example is the vitrified tile is a very small tile in water absorption that is 0.5% and resistant to acid and technological advances make this tile more superior to other types of tiles. The use of tiles depends on the room likes for floor, wall. In addition vitrified tiles in polish so shiny.

Currently tile imports are very much as well as brands that are circulating in the market.
For in India alone there are 14 national and regional producers there are about 200 and most are based in Gujarat. Usually consumers only remember some brands in the local sector. These brands play an important role in investing in marketing, including in advertisements that are displayed and consistently displaying designs with their new  technologies as well as regularly in tile exhibitions. An increase in demand raises preference for marketable brands and strong brand disposal will enjoys growing demand for tiles.

As it is known that Morbi is the world's largest tile producer although they are actually very little following the various tile exhibitions that existed during this time.

Morbi belonged to the family even thought the brand was not so important and gave the impression Morbi did not pay much attention to their brand or branding. Maybe it's just a matter of time that realizes the importance of branding on a product.

To create a good equity tile industry requires a professional and structured approach so that they can continue to compete in the increasingly tight tile industry. It is important for tile manufacturers not only to brand the consumers but also the brand identity which of course with their quality is widely known by the public.

Thus they will gain a sustainable competitive advantage and this is not just a marketing task but also for the whole organization.
In addition, market conditions are important for the tile industry business whether the products produced are well received by the public.
The commitment of top management with their branding is crucial to provide definite growth for the tile products they sell for the long term. Brand growth and branding as well as good tile quality then India will become the world leader in ceramic production.